The Responsible Affiliates in Gambling (RAIG) is an independent body set up to help raise standards in the sector, particularly in respect of responsible gambling.

The association aims to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and help create a safer gambling environment for consumers.

The body was founded in May 2019 and as a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.